He began his professional journey as a sales representative with SRF and went on to work with several renowned companies including LML, Yamaha, Modecore, Danube, Gentech, and Avante. It was during his time at Avante, a distributor of lime based finishes that Kranti Anand uncovered a concerning truth: many so called “lime” products were blended with cement and chemicals, releasing high VOCs and exposing applicators to serious health risks such as lung damage and respiratory issues, while also harming the environment.
Motivated by the idea of doing things differently, he founded Koncept Creations in 2014, venturing into entrepreneurial leadership. But his journey took a defining turn when he met Iqbal, whose honesty and innovation in product development aligned deeply with Kranti’s vision for a healthier, more sustainable future in wall finishes. Together, they founded ARRCOAT, with a commitment to create natural, eco friendly, and truly breathable finishes.